I stopped subscribing to Essence magazine when long-time editor-in-chief, Susan L. Taylor left in 2000. I stopped buying Essence from the newsstand on a occasional basis when Time Inc. purchased the magazine and began filling issues with more advertisements than stories, particularly advertisements that had little to due with improving, enhancing, or enriching the lives of African American women. The slow death of Essence Magazine had begun then, the essential magazine for African American women from 18 to 80 was beginning it's transformation into a high gloss version of Vogue magazine in blackface.
In the last ten years, Essence has become a shadow of it's former self. Slow to report on cutting edge issues in the African American community, way to fast to become a lightweight Hollywood promotional tool, clueless and tentative on issues where black women needed a fearless advocate. Current editor, Angela Burt-Murray continues to fail to impress, remember her tone-deaf words of wisdom during CNN's Black in America series? What About Our Daughters offers a blistering take-down of Burt-Murray's seriously stupid response to the latest controversy over Essence recently hiring it's first non-African American fashion editor.